Paul Ngugi

Search Engine Optimization V/S Online Reputation Management Awareness Stage A buyer can be aware of a problem or know what they want, but they may not aware of any positive solutions. For example, a man (Mr Y) with vacation time coming up may want to go on a trip to Southeast Asia, but has no idea where to stay or what to do there. So he runs a search for “Southeast Asia destinations,” and “things to do in Southeast Asia,” or possibly “China destinations” (if he is being specific).   Consideration Stage When Mr Y conducts the search he knows that he has a week to spend, and has a budget in mind; but needs to create an itinerary: where to visit, what to do there, where to eat, and so on. So he searches for “what to do in Hong Kong” and “restaurants in Shanghai.”   Decision Stage Mr Y has now established an itinerary and needs to find specific providers for his destinations: “Hyatt Hong Kong,” “cable car Hong Kong,” “CCTV Tower Shanghai,” and such. During thi...